Quote: Trust is a Premium

Building trust creates a premium value for product brands as well as enterprise value for the corporate brand. – James R. Gregory, CoreBrand

Quote: Trust-Destroying

The most trust-destroying thing you can say is, “Trust me.” – Charles H. Green, Trusted Advisor Associates

Quote: Scarcity of Trust

People now trust one in four companies on average, making its scarcity in the marketplace an object of value. – John Gerzema, BAV Consulting

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Get Adam’s From His Side Book Here! Its about Church Transformaton from Institutional Church to Living Ecclesia

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