008 Why R&D Teams Should use Social Enterprise Networking

Announcements:

As a reminder the content of this podcast and blog is intended to help companies and organizations implement internal social tools in order to operate more effectively.

 

My URL has changed for this site from sociallayerpodcast.com to www.socialayers.com (only one L).  This url seems more appropriate for this site which hosts both blog and podcast posts.

 

Check out my guest post on at the Innocentive blog here!

 

Feature Segment:

One reason that R&D teams should use social enterprise networking.  I have several reasons for this but went with only one for this episode in order to focus more sharing useful action items rather than just sharing lists.

 

Enterprise Social Networks can help to eliminate knowledge silos.  These networks do this by:

  • Creating a searchable database of employee expertise, allowing teams to identify experts and saving valuable company time on learning.
  • Providing news feeds of knowledge workers work to spread valuable knowledge, making the company more intelligent and an overall faster innovator.

 

Call to Action: Poll your R&D team see how they react to the prospect of having a social network at work.  Teach your teams that if knowledge sharing is important why not use the tool of software to help with this?

 

Social Layer Segment:

 

Whether we realize it or not we are learning things during our personal social media activities.  The art of maximizing the connectivity and the response of your tribe to your social media posts can be different for every network.   Apply these learning’s to your company network to maximize the response of your fellow employees to your posts and provide the maximize benefit the company.

 

Calls to action:

  • Get active on at least one social media network, LinkedIn might be most applicable to a current or future enterprise social network.
  • Compile a list of learning’s for each of your social media networks, focus on what types of posts at time for post get the most response from your connections?

 

If you like this podcast or if it has been useful to you please share the love at www.socialayers.com/love

 

What are some other ways that an R&D organization can use a social enterprise network?

 

Next episode we will discuss the mindset necessary to minimize the competitiveness between employees while maximizing the competitiveness of the company overall.

 

 

Happy New Year! I hope that your 2014 becomes your best year so far!

002 The Science Layer Podcast – Interview with Phil McKinney

Want to learn more about innovation and R&D? well you’ve come to the right place with this episode!

This great interview with Mr. Phil McKinney of Cable Labs and PhilMcKinney.com is a perfect introductory interview for this podcast.  Mr. McKinney did not disappoint with fascinating insight and commentary about the use of science and technology in the private and public sectors.

Phil McKinney is President and CEO of CableLabs. He heads the research and development organization responsible for charting the cable industry’s technology and innovation road map.

Prior to joining CableLabs, Phil was the VP and CTO of the $40 billion (FY12) Personal Systems Group at HP.  He was responsible for long-range strategic planning,  R&D and product road maps for the company’s PC product lines, including mobile devices, notebooks, desktops and workstations. In addition, McKinney was founder and leader of HP’s Innovation Program Office (IPO). The IPO was chartered to identify, incubate and launch adjacent and fundamentally new technologies, products and services that would become the future growth engines for HP.

 

Interview Notes:

Phil shares how he began podcasting with his Killer Innovations podcast even before iTunes and it was primarily as an outgrowth of his blog and in response to people seeking him for advice in how to lead innovative teams to come up with great ideas that turn into profitable products.

Phil is excited about the future of display technologies and the new enabling technology that next generation displays are enabling.  Check out Corning Inc.’s A Day Made of Glass video here or part 2 here

Phil suggested that it might be a good idea to be in the top quartile of your competitors in R&D spending.

Phil pointed out the healthy role between government and science. President Kennedy set the vision to travel to the moon yet he let it to the scientists and engineers to actually get there. Kennedy did not attempt to pick the technological winners and steer funds to any one technology.  Kennedy only set the vision (BHAG, Big Hairy Audacious Goal) and made the way for resources, he did not attempt to guide the scientists and engineers in the technology or strategy of how they successfully made it to the moon.  See Kennedy’s speech here to Congress from 1962 challenging the nation to strive for the moon.

Check out Phil McKinney’s website here.

Check out Phil’s Killer Innovations Podcast site here. Or search for Killer Innovations in iTunes, Stitcher or wherever you listen to podcasts.

Purchase Phil’s Beyond the Obvious Book Here (affiliate link)
Beyond The Obvious Book

The opinions expressed in this podcast are not necessarily those of my employer or the employer of my interviewees.

Working in a Knowledge Whirlpool?

I’ve noticed that there is a flow to the knowledge that enters a company.  Imagine with me if we could actually see the knowledge that our teams acquire, would there be a pattern to its flow?  We would see if it stays attached to certain people or if it diffuses throughout the organization?   If the knowledge were smoke it would be an easy visual.

 

We’d see the smoke sticking to certain people or flowing out of certain people depending on if they are teachers or secretive/ poor communicators.  Then think company-wide, how would our “knowledge smoke” flow?  The knowledge may enter the company through experimentation, it may enter the company through a certain publication or text-book, it may enter the company through a new hire, but what is particularly important is how the knowledge flows once inside!

 

On some projects that I have been a part of, the knowledge enters the company through a variety of channels, experiments, literature searches, new hires, textbooks, but once inside the smoke finds itself in dozens if not hundreds of whirlpools.  The knowledge flows in one direction (up to managers) if at all.  At the start of each whirlpool is the key scientist, engineer or technician doing the learning.  When I say learning I am not only talking about using science to invent the next product or process.  Learning happens in a variety of ways; experimentation, internet research, telephone calls with vendors, employees attending conferences to name just a few.  Learning occurs all of the time, knowledge is entering our companies in a wide variety of ways and where that knowledge flows after it is in the company matters almost as much as getting the knowledge in in the first place.

 

Healthy organizations have free-flowing knowledge!

 

In a healthy culture employees are not incentivized to hold knowledge hostage until they get credit or rewards of political favor.  The knowledge that enters our companies may enter through one narrow channel but once inside it should disperse easily through a variety of channels.  Whirlpools exist when water is flowing into one narrow path, unlike a whirlpool large portions of the Nile river in South America flows slowly in over a wide area, the Rio Negro is a river basin in Brazil that flows like this.

 

The water flows everywhere giving life to huge area of land mass.

 

Does the knowledge flow in your company like whirlpools or like the Rio Negro in Brazil?

 

I see three exciting ways that a company can free up its knowledge flow.

 

  1. Use social enterprise business software, recent products that are coming out designed for employee connectivity and collaboration are amazing.  I have been researching the many options for this and I can’t recommend it enough, it is well worth the investment.  I use social business tools, and am amazed at its potential to change how companies function, like facebook and twitter have been I believe that these software tools will be company game changers, a driver of cultural change… if they are embraced.
  2. Do not reward secretive, competitive employee behavior, this is difficult because many times the most secretive and competitive employees are also the brightest and best performers.
  3. Reward teachers, reward those who are generous with knowledge internally. The effect of this shift in what leadership values in regards to knowledge sharing will gradually change the company culture.

 

What other ways can leaders “un-stick” the knowledge that flows through their organizations ? please share…

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