I’ve noticed that there is a flow to the knowledge that enters a company. Imagine with me if we could actually see the knowledge that our teams acquire, would there be a pattern to its flow? We would see if it stays attached to certain people or if it diffuses throughout the organization? If the knowledge were smoke it would be an easy visual.
We’d see the smoke sticking to certain people or flowing out of certain people depending on if they are teachers or secretive/ poor communicators. Then think company-wide, how would our “knowledge smoke” flow? The knowledge may enter the company through experimentation, it may enter the company through a certain publication or text-book, it may enter the company through a new hire, but what is particularly important is how the knowledge flows once inside!
On some projects that I have been a part of, the knowledge enters the company through a variety of channels, experiments, literature searches, new hires, textbooks, but once inside the smoke finds itself in dozens if not hundreds of whirlpools. The knowledge flows in one direction (up to managers) if at all. At the start of each whirlpool is the key scientist, engineer or technician doing the learning. When I say learning I am not only talking about using science to invent the next product or process. Learning happens in a variety of ways; experimentation, internet research, telephone calls with vendors, employees attending conferences to name just a few. Learning occurs all of the time, knowledge is entering our companies in a wide variety of ways and where that knowledge flows after it is in the company matters almost as much as getting the knowledge in in the first place.
Healthy organizations have free-flowing knowledge!
In a healthy culture employees are not incentivized to hold knowledge hostage until they get credit or rewards of political favor. The knowledge that enters our companies may enter through one narrow channel but once inside it should disperse easily through a variety of channels. Whirlpools exist when water is flowing into one narrow path, unlike a whirlpool large portions of the Nile river in South America flows slowly in over a wide area, the Rio Negro is a river basin in Brazil that flows like this.
The water flows everywhere giving life to huge area of land mass.
Does the knowledge flow in your company like whirlpools or like the Rio Negro in Brazil?
I see three exciting ways that a company can free up its knowledge flow.
- Use social enterprise business software, recent products that are coming out designed for employee connectivity and collaboration are amazing. I have been researching the many options for this and I can’t recommend it enough, it is well worth the investment. I use social business tools, and am amazed at its potential to change how companies function, like facebook and twitter have been I believe that these software tools will be company game changers, a driver of cultural change… if they are embraced.
- Do not reward secretive, competitive employee behavior, this is difficult because many times the most secretive and competitive employees are also the brightest and best performers.
- Reward teachers, reward those who are generous with knowledge internally. The effect of this shift in what leadership values in regards to knowledge sharing will gradually change the company culture.
