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007 Crowdsourcing | 3 Ways Sr. Leaders can Communicate with Social Networks

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In this episode Adam discusses crowdsourcing from different angles and three ways that senior level leaders can communicate clarity to their organization using a social network.

 

This episode is brought to you by Colliers Engineering, contact us if you need help finding a social network for your company or for your inbound social media management.

 

Organizational Health Segment:

 

Social enterprise networks can be used by Senior leaders to communicate to their organization in at least three different ways.  Senior leaders must gain clarity for the organizations that they lead, the must then constantly communicate that clarity to their teams so that employees are well aligned with the vision of the company.  Three ways a social network can help with this communication:

 

  1. Over communicating clarity, constant communication is important to the health of a company, social networks can help a leader to keep the vision before the employees even on their news feed.
  2. Using the social network to communicate send the message that leadership is serious about communication, about networking and about internal collaboration.
  3. Using the social network sends the message that it is ok to use a social network with fellow employees, peer-to-peer relationships are important for improving overall employee performance.

 

Crowdsourcing Segment:

 

Crowdsourcing is the practice of obtaining services, ideas or content by soliciting contributions from a large online community.

 

The key to crowdsourcing is incentivizing participation.  Crowdsourcing concepts can be cross pollinated with and applied to a wide variety of industries and social problems.

 

Crowdsourcing can be used to generate ideas, innovation, funds, wisdom, knowledge, Adam goes deep and discusses government, communism and the early church.

 

What if we were to use crowdsourcing to replace our government with a voluntary system, no more elite Washington class, no more ever increasing governments and bureaucracies?

 

Adam also discusses cross-pollination, Tina Seelig (on Twitter @tseelig) from Stanford University teaches a free Creativity course, Adam mentioned her cross-pollination lesson from her Creativity course, check out her book here: inGenius: A Crash Course on Creativity and her Creativity course here.

 

Please rate this podcast in iTunes, please reach out to Adam at adam@colliersengineering.com

 

 What are some great crowdsourcing websites?

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006 – Improve Your Company’s Culture w/ a Social Enterprise Network

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Feature Segment: Improve your Company’s Culture with a Social Enterprise Network

 

In this episode Adam discusses ways to improve your company’s culture

 

As was said last week, there are at least four types of employee reactions to the prospect of adding social enterprise network at work. There are advocates, users, agnostics and detractors.  Asking employees to teach is one management strategy for winning over detractors while stimulating collaboration in your culture.

 

Social Layer Segment: Three Pillars to Healthy Innovation

 

I think there are three pillars to healthy innovation, this content is taken from my May 13, 2013 blog post here:

  1. Teaching, spontaneous employee-to-employee teaching is one sign of a highly innovative company culture.  Knowledge silos can limit the growth and success of a company.  Breaking down knowledge silos can improve the speed and overall competitiveness of any company.
  2. Collaboration
  3. Organizational Health

 

I will cover the 2nd and 3rd pillars in later episodes but for today lets look at the concept of intentional teaching as a strategy to help your culture.

 

A great strategy for breaking down knowledge silos and converting some of your social business detractors into users is to ask employees to teach other employees using the company social network, such as blog posts or simply sharing files generated by the employee.  It is not too much to ask an employee to teach, most companies expect employees to teach already through other tools like: monthly reports, research reviews and patent filings.

 

Be patient and persistent because being social does not come naturally to everyone.

What are some other ways that social enterprise software can improve a company’s culture?

 

Next episode I discuss crowdsourcing, please send any crowdsourcing questions or content to adam@sociallayerpodcast.com

 

Please rate this podcast in iTunes here, please reach out with feedback via email or Twitter @Colliers2

 

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